About Us

As an embroidery enthusiast, Caroline Soulier began her journey offering custom embroidery services in the basement of the New York vintage home decor store, honing her craft and perfecting her skills.

After the nickname "Carol" stuck around (longer than she hoped for) and she discovered a passion for sustainability and fashion, Caroline decided to start her brand CAROL by Caroline, which combines her love for embroidery and eco-consciousness. Each shirt is up-cycled from pre-loved clothing and then personalized with unique embroidery designs that speak to each customer's individuality.

At Carol by Caroline, we stay dedicated to using sustainable materials and ethical sourcing practices in all aspects of our business. We believe that fashion can be both stylish and eco-friendly, and we are committed to making a positive impact on the environment.

Thank you for choosing Carol by Caroline for your custom up-cycled needs. We look forward to creating a personalized piece that perfectly captures your unique style and personality.